Gravitywell | Sēon Creative

An ambitious and forward-thinking rebrand for Bristol’s premier Venture Studio.

Gravitywell

Client

Year

Scope

2023

Our most ambitious and full-scale rebrand to date, Sēon was tasked with creating a visual identity for Bristol-based innovation studio Gravitywell. The goal was to reflect the brand's forward-thinking and can-do vision for the future, whilst simultaneously capturing its ethos—driven by the fun, spirited, Bristol-born team that makes the company tick.

Our concept for Gravitywell's rebrand centred around the visual idea of an 'Orbital Partner', a gravitational force between two bodies acting as a binding force of union, an assistance in orbit. Gravitywell is more than just a middleman—it's present through time, like a moon to a planet. It oversees projects from afar, objectively grasping the bigger picture and providing careful and precise assistance when needed, based on years of experience.

‘A Space Agency For Ideas.’

"We assist in the planning, building, launching, and monitoring of ideas, with a scientific level of detail and care throughout. Our expertise is second-to-none. We not only deliver above expectation, but also provide incredibly well-thought-out guidance and support along the way. When faced with something new or unexpected, we explore its properties and potential, rather than recoil in fear."

Referencing the shape of an arrow pointing north-east, This logo treatment establishes Gravitywell as an orbiting partner - everpresent but never intrusive. The Gravitwell team forms a protective and secure boundary around their client’s idea, moving along them to their destination, providing a clear roadmap along the way.

Representing new and unique ideas, the ‘orb’ graphic suite for Gravitywell focuses on a unique range of different precious objects. Ideas are treated as cherished objects, each of them unique and special in their own right and worth exploring and analysing further.

We brought Bristol's unique character to life with a series of uniquely developed stickers, which are 'slapped' around the Gravitywell's website's UI and communications much like stickers on a Bristolian lamppost or toilet cubicle. This unique touch adds tonnes of character to Gravitywell's brand identity, communicating creativity and approachability.

The 'pixel' treatment that we gave to Gravitywell's imagery and text further sets the brand apart. We set out to find a unique way for Gravitywell to treat imagery so that any externally-sourced photography would still be recognisable as a Gravitywell asset.

The treatment is paired with animation, so that images load and 'pixellate' as they appear on a digital screen.

We opted for a floaty, spaced-out web UI layout, keeping an open grid system that doesn’t ever feel boxed-in. Thin, sleek lines organise information, while imagery is housed in uniquely shaped quadrants, which shift their perspective angle based on the position of the visitor’s mouse.

Gravitywell’s web design translates seamlessly onto smaller screens, with mobile web layout designed by Seon to be perfectly adaptable for any smartphone, with visual effects re-formatted to optimise the smartphone experience.