Crafting a visual identity for the universe's first space-based service station.
Spaceium
Client
Year
Scope
2023
Web UI, Communication
Spaceium's world-first technology is poised to reimagine the future of space travel. Spaceium is building in-space infrastructure to support interplanetary missions, allowing spacecraft to be serviced and repaired while outside the Earth's atmosphere.
"Sēon's mission was clear: to create a visual language encompassing the bold vision and engineering prowess fuelling Spaceium's innovative concept, while conveying it in a way that would excite and inspire everyday consumers.
This was certainly a challenge, but it was one we were confident of solving as we began revamping Spaceium's visual language."
Reflecting the vastness and darkness of outer space, Spaceium's design treatment utilises a primarily dark colour palette. However, injections of white and neon aqua create a crisp and energetic contrast that allows their messages to pop, ensuring big statements stand out and grab readers' attention.
Sēon was delighted to be commissioned to assist Spaceium further after our initial pitch deck revamp. This next stage of the project involved a full-scale web redesign, encompassing a new interactive website with a breathtaking interface.
We allowed our childlike wonder of space travel to dictate some clever design decisions in the rollout of Spacium’s brand, with futuristic business card designs featuring die-cut rounded corners.
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